When I started this blog as the centrepiece of the 30 day challenge I wasn’t sure where it would go. I’m still not, and that’s OK for now. The challenge is a new beginning, not an end in itself. It’s about playing out your brand – personal and commercial – in public, adapting as you go. My big picture mission of making sense of my passion for Italy remains. But I need focus.
So, let’s recap. I’m in Melbourne. I’d love to be in Perugia or somewhere else in Italy and be blogging about the life I think I was meant to have. But I’m not. There’s a reason for that of course. But not now. And yet I love to write about Italy. How Italy has changed me. What I’ve learned. What I miss.
And then today, a revelation as I drove back home. Destination Umbria is a love letter from me to Italy. A celebration and a lament. The more I think about it, the more I like the comparison. Everybody tells me I light up when I start talking about Italy. Colleagues and friends ask me all the time when I’m going back. It happened again today. Someone told me not long ago, it’s a much bigger part of who I am than even I realise. It’s my brand.